This is another print ad for Mercedes-Benz. The communication objective is to create awareness of Mercedes' "Free examination and a 15% discount on spare parts" and to encourage future purchase of Mercedes cars. The illustration that features a stethoscope formed as a Mercedes logo and the headline are mutually reinforcing and thus emphasize the message of the ad.
The Mercedes-Benz Museum is staging a special exhibition from April to November 2015. Find out about the exciting career of a vehicle whose dynamic design and spectacular performance figures caused excitement lasting a whole decade.